They’re for video/audio/design professionals for whom a $50,000 (or more) workstation setup is a just a typical cost of operations. They likely aren’t for anyone you know, and maybe not for anyone the people you know, know. The new Mac Pro and XDR monitor aren’t for you. From there, the stand makes the giant screen infinitely adjustable (and rotatable) with the gentle push of one finger, yet won’t budge when you don’t want it too. The pro stand attaches to the XDR monitor without screws, but with the simple click of some magnets.

And it doesn’t just sit there and hold your monitor for you. With its industrial-ugly purity of form, its over-engineered ergonomic perfection, (jeez, I’m sounding like a Jony Ive promotional clip) and its indefensible price tag, this stand represents Apple’s re-commitment to the actual professional user community which the company has all-but-ignored in recent years. And no, I’m not being facetious, or day-drinking any more than I usually might. The whole thing was just so much that it got Engadget’s Devindra Hardawar to opine that a “ $999 monitor stand is everything wrong with Apple today.”Īu contraire, a $999 monitor stand is everything right with Apple today. Sitting here at home, even I gasped a bit. Meanwhile, YouTube struggles to come to terms with the weird alternative reality it helped create.But there were unhappy gasps when they heard that the XDR’s optional stand - and it is admittedly an impressive bit of engineering - would retail for $999.

My take: Making a copyright violation claim-if that's what Apple did-is not 'censorship.' Just sayin'. As of this writing, the original clip of Apple announcing the $1K price tag that The Register embedded in its own story remains offline. The Register embedded a clip of the audience reaction in one of its stories - and Apple killed the video on the grounds that it supposedly infringed on the company’s copyright. And Apple doesn’t want people to know that. But what turned people’s heads the most is the fact that Apple thinks you should have to pay $1,000 for a monitor stand.People in the audience didn’t clap when the announcer unveiled the price - they audibly groaned. On Monday, Apple announced a number of products, including the long-awaited Mac Pro follow-up and a new professional display. One week later, a WWDC clip that ran afoul of copyright claims is back up.įrom ExtremeTech: ' Apple Attempted to Censor Critical Coverage of Its $1,000 Monitor Stand':

Apple $999 stand